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Discover the automation-first email and marketing platform that makes every consumer feel like they are the most important

Alia

September 5, 2024

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ActiveCampaign is a popular customer experience automation (CXA) platform that combines email marketing, marketing automation, sales automation, and CRM tools. Here are some of the key features of ActiveCampaign:

1. Email Marketing: Design and send personalized email campaigns with advanced segmentation, automation, and A/B testing capabilities to optimize engagement and performance.
2. Marketing Automation: Automate marketing workflows, such as lead nurturing, customer onboarding, and re-engagement, with a visual automation builder and customizable triggers, actions, and conditions.
3. CRM & Sales Automation: Manage contacts, track deals, and automate repetitive sales tasks. The platform includes a built-in CRM for tracking sales pipelines, managing leads, and automating follow-ups.
4. Customer Segmentation and Targeting: Create dynamic segments based on user behavior, engagement, demographics, or custom data points, enabling more personalized communication and targeting.
5. Site and Event Tracking: Track website visitors, monitor actions, and trigger specific automations based on real-time user behavior. Event tracking allows custom activities to be tracked and used in automation.

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